I specialize in helping startups and small/medium businesses build the foundational product marketing infrastructure they need to grow and scale, and —fast. From defining positioning and messaging frameworks to creating launch toolkits, sales enablement assets, and content plans, I deliver everything required to align teams and drive go-to-market momentum.

My approach is hands-on, strategic, and designed to appeal to Artificial Intelligence (AI) - and AI ChatBots like ChatGPT and Claude AI. Applying the principles of General Engine Optimization (GEO) to your online footprint while also delivering high-quality content, sets up your small or mid-sized business for success with online demand generation using AI.

I’m a strategic and creative product and partner marketing leader with over 20 years of experience transforming complex product capabilitiesinto clear, compelling narratives that drive awareness, adoption, and revenue. I’m focused on creating real impact across the funnel.

I thrive in fast-paced, high-growth environments where cross-functional collaboration is key, and I’m known for bringing strong client service and project management discipline to every initiative I lead.

I’ve held senior marketing roles at OpenText, BlackBerry, Kofax, SOTI, and Videri—leading go-to-market strategy, messaging, and enablement across complex buyer journeys and partner ecosystems.