I specialize in helping startups and small/medium businesses build the foundational product marketing infrastructure they need to grow and scale, and —fast. From defining positioning and messaging frameworks to creating launch toolkits, sales enablement assets, and content plans, I deliver everything required to align teams and drive go-to-market momentum.

My approach is hands-on, strategic, and built to get you found by people and by AI. I apply the principles of Generative Engine Optimization (GEO) to your online presence, structuring your positioning and content so it shows up when your buyers ask ChatGPT, Claude, or Perplexity for recommendations — while also delivering the high-quality, human-first content that earns their trust once they find you. That combination sets up small and mid-sized B2B businesses for real demand generation in an AI-first search world.

I’m a strategic and creative product and partner marketing leader with over 20+ years of experience transforming complex product capabilities into clear, compelling narratives that drive awareness, adoption, and revenue. I’m focused on creating real impact across the funnel.

Positioning and messaging have always been the foundation of what I do — GEO is simply the newest place that discipline has to show up, and I bring the same rigor to making sure your business is understood by AI systems as I do to making sure it's understood by your buyers.

I thrive in fast-paced, high-growth environments where cross-functional collaboration is key, and I’m known for bringing strong client service and project management discipline to every initiative I lead.

I’ve held senior marketing roles at OpenText, BlackBerry, Kofax, SOTI, and Videri—leading go-to-market strategy, messaging, and enablement across complex buyer journeys and partner ecosystems.